Girl scouts site redesign
Easier navigation for thousands of employees nationwide.
role
Design & Research
Timeline
June - Sept 2024
Organization
Girl Scouts of the USA
Tools
Figma, SharePoint
Solution at a glance
Task Completion Time
-70%
User Satisfaction
+45%
Task Success Rate
+25%
Homepage.
Homepage continued.
context
Hard to use and maintain
For Girl Scouts staff, the membership site is the hub for registration resources. It was a struggle to use and upkeep, so I was tasked with a full site overhaul.
Project Scope
goals
Shorten navigation time.
Make the site easy to maintain.
my role
Research, content restructure, UI.
Final site delivery.
initial research
understanding people's frustrations
To get a sense of user's pain points, I conducted a quick survey with 20 respondents.
Pain Points
Excess Content
Creates cognitive overload for users.
Unclear Navigation
Vague links and overall site structure.
Outdated Resources
Seasonal material is often not updated.
Question Example
“On a scale of 1-10, how easy is it for you to find what you need?”
Building on these findings, I dug deeper to understand exactly where and why users got stuck on the site.
Moderated Usability Testing
digging deeper into the issues
I ran remote sessions with participants completing tasks on the site while I tracked time, clicks, and success.
Results
Average
Goal
time
2:11
0:30
clicks
8.6
5
Format
3 routine tasks • 6 participants • post-task interview
Key participant quote
"Not easy to find specific things, I have to remember where to click first, second, third”.
key takeaways
Memorized Paths
Users rely on memory to find resources.
Unclear Destinations
Links don’t signal where they lead.
Users Want In N out
Users want to access resources fast.
These findings made the next step clear: reshape the IA starting with a card sort.
card sorting
prioritizing information
I ran a 20-person card sort to learn how people expect the site’s content to be organized.
✅ why card sorting?
Fast way to reveal users’ mental models of the content.
Results of groups formed by 20 participants.
Open & Collaborative Process
In biweekly nationwide staff webinars, I shared progress and rationale, answered questions, and invited feedback that shaped the final site.
final design
Homepage: Quick registration, quick links, and trainings.
Hub Page: Overview and news, content drop-down, key links.
Icon system: Icon next to each clickable link or button.
looking back
my reflections
This internship helped me gain confidence in my research and public speaking skills. I loved collaborating with a supportive team and delivering a final product that will benefit thousands of people after my time with the company.
looking ahead
upkeeping the site
To support ongoing updates, I created a UX site guide that explains where each type of resource belongs and how pages should be structured. The simple, repeatable system helps the membership team keep the site updated without much hassle.
Girl scouts site redesign
Easier navigation for thousands of employees.
role
Product Design & Research
Timeline
June - Sept 2024
Organization
Girl Scouts of the USA
Tools
Figma, SharePoint
Outcome
Successful Site Redesign
Task Completion Time
-70%
User Satisfaction
+45%
Task Success Rate
+25%
context
Difficult site to traverse
For Girl Scouts of the USA staff, membership site is the central hub for all things related to registration. Staff struggled to find resources on the site and staff couldn't keep up with updates. A redesign was needed.
project goals
Understand key navigation issues.
Restructure the site for ease of both team and staff.
my role
As the product design intern on the membership team, I led research, restructured content and navigation, and delivered the final updated site.
solution preview
Homepage.
Homepage continued.
*Communication Early & Often
Throughout my internship, I presented redesign updates in twice-monthly nationwide membership webinars, explaining what changed and why, outlining next steps, and taking questions.
initial research
understanding people's frustrations
To get a sense of the pain points of membership site users, I conducted a quick survey with 20 respondents.
survey insights
Survey Question
“On a scale of 1-10, how easy is it for you to find what you need?”
Building on these survey findings, I conducted moderated usability testing to see exactly where and why users got stuck.
Moderated Usability Testing
digging deeper into the issues
I ran remote sessions with staff nationwide, where participants completed tasks on the site while I tracked time, clicks, and success.
6 participants • 3 routine tasks • post-task interview
⌛ average time to Complete
2 minutes 11 seconds
👉 average clicks to Complete
8.6 clicks
⌛ Goal time
30 seconds
👉 goal clicks
5 clicks
participant quote
“Not easy to find specific things on the site, I have to remember where to click first, second, third”.
key takeaways from usability testing
🔄 MEMORIZED PATHS
Users rely on memory to find resources; if they miss a step, they get stuck.
🙌 UNCERTAIN DESTINATIONS
Links and buttons don’t clearly signal where they lead.
🧭 speed most relevant
People prioritize getting information fast over knowing its exact location.
Now that I had a clear understanding of the specific issues in the navigation, it was time to reorganize the large amount of resources all present in the site.
card sorting
prioritizing information
To understand how people naturally group the information on the sitr, I asked 20 participants to group content into categories that they name.
✅ why card sorting
It is clear way to see how people think intuitively.
Results of groups formed by 20 participants.
final design
Homepage: Quick registration, quick links, and trainings.
Hub Page: Overview and news, content drop-down, key links.
Icon system: Icon next to each clickable link or button.
looking back
my reflections
This internship helped me gain confidence in my UX research and public speaking, among other skills.
I loved collaborating with a supportive team and delivering a final product that will benefit thousands of people after my time with the company and look more forward to more opportunities like this.
looking ahead
upkeeping the site
To ensure the website would stay in the format I created, I created a document outlining page layouts to ensure consistency across future pages. I wanted to be sure any updates to the site would still have that site layout I gave it.